Volkswagen’s ID.3 and ID.4 cars were Ireland’s bestselling all-electric cars in 2021. Yet Volkswagen had more to celebrate than that: these zero carbon cars are driving Volkswagen’s mission to deliver a carbon-free, greener future by 2050. Our brief was to bring this higher purpose to life, reminding all Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars.
We turned to the humblest tool of all: a pencil, and chose the biggest blank canvas of all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4 and showing how a little carbon pencil can help point the way to a zero carbon future – with Volkswagen.