Inside every Volkswagen is something very precious. Something well worth taking care of. It’s a Volkswagen’s DNA. In fact it’s so valuable that 8 out of 10 Volkswagen owners say they would pay more for a Volkswagen serviced by Volkswagen expert technicians.
We brought this compelling Volkswagen DNA message vividly and beautifully to life for online platforms, using a well-crafted composition of Volkswagen parts to render a strand of pure Volkswagen DNA. An expert insight, an expert idea and an expert expression of it to match Volkswagen's own expertise.