As we all know, life under lockdown felt very restrictive and limited in Spring 2021. As things started to look up, we knew consumers were eager to reclaim what had been lost- with an eye on a refreshing Summer like no other.
Regardless of the possible setbacks ahead or levels of restrictions, the one certainty we had was that summer would not be cancelled. So we owned that indomitable optimism and, well, we claimed a Rockshore Summer.
It was so good that when Summer came to an end, we weren’t quite ready to let go! So instead, we took what worked for Summer, and made it work for Autumn with a message that encouraged viewers to keep the Summer spirit alive with Rockshore.