On the hottest day of Summer 2021, the fruits of our partnership with Diageo were unveiled as we launched New Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio. During a Summer where outdoor socialising was a must, Rockshore Hard Seltzer was a convenient option for drinks with friends to be enjoyed in the moment.
We knew consumers were actively seeking choice that delivered a refreshing taste, so we leaned into Rockshore’s already established brand refreshment cues to land our message.
The creative idea celebrated the invigorating spritz and spray of a can of Rockshore Hard Seltzer by drawing comparison to the bracing refreshment of the Irish Coast and the energy of the Atlantic Ocean. The launch was supported by an integrated communications campaign encompassing TV, Digital & Social, Audio, Online Sampling, Media Partnerships and in-store activations.