Shot over 2 days in Glenmacnass, Co Wicklow. BBDO DUBLIN wanted to take many of the traditional components of the famous Kerrygold commercials but give it a more contemporary edge. The reaction to it seems to indicate we succeeded. It is now running in Ireland and abroad (Sure, we export all our best stuff). The Sod was directed by a man from Louisiana by the name of Jeff Labbe. He was once married to an Irish Woman. He still loves the butter.