The difference between looking at Lucian Freud’s portraits on a screen or in a catalogue, versus seeing them in the flesh, is profound. His paintings have a depth which deserve a closer look. BBDO DUBLIN captured that power through other means in this film, display, social and digital 6 sheet campaign. Everything you see was achieved in camera: this is a model standing very still, her face brilliantly painted… with an eye-opening twist.
