Getting an X-Ray can be a scary business for kids. To help make it less so, we put the whole cast of Toy Story through the process (for real!) – and put the results all over the walls of the waiting areas as permanent posters. (This was a collaboration between BBDO Dublin, Disney Ireland and Our Lady’s Children’s Hospital in Crumlin.) And we’re buzzing to say that this picked up the one and only Gold for Print & Outdoor at the Kinsale Sharks 2018.