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  • Star Wars Spats : Walt Disney

    To maximise the social media hype ahead of Stars Wars: The Last Jedi, we bought a selection of influencers actual stars of their own. Then we paired them off against one another in a loudly hashtagged battle, with the victor winning tickets for their fans to the premiere. The results? 60% engagement from the (unpaid!) influencers; epic reach; and an ROI of about 1300%. Cheeky it was. Effective it was.

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    Star Wars Invites

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    Star Wars Invites - What invitees received

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    Star Wars Invites - Personalised star purchased

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    Star Wars Invites - The Competition

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    Star Wars Invites - What's inside?

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    Star Wars Invites - Twitter Wars

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    Star Wars Invites - Twitter Wars rage on

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    Star Wars Invites - Dermot & Dave's Twitter Wars

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    Star Wars Invites - Twitter Wars never ending

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