BBDO DUBLIN‘s friends at 98fm wanted to reassert their position as the capital’s most deeply rooted local station. The big theme we hit on was “Made of Dublin”; this outdoor campaign is the first expression of it.


BBDO DUBLIN‘s friends at 98fm wanted to reassert their position as the capital’s most deeply rooted local station. The big theme we hit on was “Made of Dublin”; this outdoor campaign is the first expression of it.