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To maximise the social media hype ahead of Stars Wars: The Last Jedi, we bought a selection of influencers actual stars of their own. Then we paired them off against one another in a loudly hashtagged battle, with the victor winning tickets for their fans to the premiere. The results? 60% engagement from the (unpaid!) influencers; epic reach; and an ROI of about 1300%. Cheeky it was. Effective it was.
Skittles is one of the most iconic, ironic and fun-loving brands on earth. A big part of the brand philosophy is embracing life flaws and all. The flaw of the Irish summer is rain. So in summer 2017, BBDO SHOP replaced rain with Skittles – with a 360º activation pouring down on stores, streets and social.
We like to talk about our “I Will Survive” spot as pro-quitting, rather than anti-smoking. It’s been so successful here in Ireland that it was picked up by the equivalent health body in the US and is now running on TV across New York.
In case you haven’t heard, us millennials are not big fans of commitment. The here, the now and the freedom is more our thing. Virgin Media gets that. And they know their products are fab enough that they don’t need to lock people in. So they’ve introduced 30-day contracts, across broadband and TV. Welcome to Promiscuity: all you have to do, is get it on.
That haul, including as it does, 4 international awards and 6 silver awards, makes BBDO DUBLIN the most sharkbitten agency in Ireland for the second year in a row. Roll on next year…
EBS are all about the mortgages. So this campaign is all about that all-about-ness. The never-settle, thick-and-thin, stick-with-it-ness that makes the people in EBS branches all over the country the absolute mortgage masters. Because some jobs are just too important to let some faffer just have a go at it.
A great deal of the appeal of motorcycling, is the freedom from constraint. The speed limit is a constraint; but the chilling and inarguable fact is that in half of biker fatalities, bikers speeding is a factor. BBDO DUBLIN set out to acknowledge and honour the biker spirit, but make the point that some rules should not be broken, some signs should not be ignored.
In Ireland we take our pubs a little bit for granted. We look enviously at the cafés of Vienna or the tapas bars of Madrid, and forget that we’ve got a cultural phenomenon to rival them on every street of every town in Ireland. More than anything, pubs are about people, and the chats that ensue after a pint or two. If those pints could talk...