2017. No FIFA World Cup Finals. No UEFA Euro Finals. Not such a great year for football fans. Wrong! Because right across Europe BBDO SHOP's SNICKERS promotion is bringing football fans together for something they can really cheer about: the chance to play like and meet the greatest player of them all: Pelé. Every aspect of this activation was created here in Dublin, from concept, to POS, to social assets. #PLAYLIKEPELE
Back in 2013 (was Patrick even born then?) BBDO SHOP were tasked with growing M&M'S penetration in Ireland so we created an original, scalable and repeatable campaign that introduced Ms. Green as the perfect spokescandy for M&M'S March 17th celebrations. Each year we evolve the campaign a little, while always keeping it easy and fun for consumers to get and to share. 2017 was Year 5, and bigger than ever.
Ahead of Christmas 2017 Ireland’s oldest department store, Arnott’s, invited our friends at Mars to create a very special in-store pop-up. At BBDO Shop we helped develop the concept, and we designed and managed the installation. Visitors can have a selection of boxed products personalised and gift-wrapped. A sweet touch, delivering valuable incremental sales and precious cut-through at a vital time of year.
Skittles is one of the most iconic, ironic and fun-loving brands on earth. A big part of the brand philosophy is embracing life flaws and all. The flaw of the Irish summer is rain. So in summer 2017, BBDO SHOP replaced rain with Skittles with a 360º activation pouring down on stores, streets and social.
Newsflash: it rains a lot in Ireland. Which is fine, because just one glass of Avonmore Supermilk hits you up with your daily fix of sunshine vitamin D. BBDO SHOP created a TTL campaign to make that famous; and to activate it in-store we created an on-pack competition in search of Ireland's next RTÉ weatherstar. Supported by social, school packs, shopper OOH and in-store activity, we drove thousands of entries and contributed to a 7% sales uplift year on year.
Galaxy chocolate is a cut above. For years, everybody knew it; in 2017, it was time to reassert those quality credentials. On a modest budget we created a sensual piece of film that oozed production values, accompanied by high impact OOH and in-store.
Music fests are the go-to lifestyle experience for Bacardí's audience. Casa Bacardí has a deeply established association with festivals right across Europe, and this year BBDO SHOP leveraged that geographic spread with a unique multi-festival, VIP prize, driving interaction and transaction in both off- and on-trade. This activation ran across Austria, Belgium, Netherlands and the UK.
M&M'S are the perfect movie-time snack. But people consume movies differently around the world, so the challenge for BBDO SHOP's multi-market M&M'S Movies toolkit was to create assets that were consistent but flexible. So far, this has been successfully deployed in numerous markets around the world, and it's still rolling
For premium cat food brand Sheba, BBDO SHOP explored how cat food shoppers behave in store and what shopper marketing strategies engage them most successfully. Then we developed an end-to-end point of interruption toolkit, to help local markets to use the brand¹s assets to successfully connect, and nudge purchase.
It’s simple: beginning with Uncle Ben’s rice, adding in fresh ingredients, equates to a tasty and wholesome meal. Inspiring shoppers to choose Uncle Ben’s rice as well as fresh vegetables and protein delivers significant value to retailers, growing the category and increasing basket size. BBDO SHOP's toolkit gave countries around the world the tools to deploy this activation, with flexible ingredients and meals supplied for local market adaptation.
